The Fitbit is old news and does what it does; which is not a whole lot to warrant its lack of style appeal and being so obvious on the users wrist. Product companies are having a hard time figuring it out. Wearables need to provide something greater; a true service. Call me crazy, but a wristwatch extension of your smartphone seems a little obnoxious. So 2014 is almost over and we are no where near seeing this trend happen successfully.
1. People don’t wear watches to just tell time. Many folks use a smartphone while a nice watch is style accessory, or a status investment.
2. Google glass is unattractive, bearing no connection to style, despite Vogue‘s and Diane Von Furstenberg’s assertions way back in 2013. It is not terribly expensive but it is an eyesore
3. Jewelry firsts such as Opening Ceremony’s MICA, My Intelligent Communications Accessory, is a mystery in its full potential until December. It contains Intel Edison technology, it is made of exotic animal skin (IMHO not very fashion forward), gold, precious stones, and has an underside touchscreen that displays texts, allowing you to respond using pre-programmed quick replies, Google calendar alerts, Facebook alerts, Yelp local searches, TomTom powered tool that tells you how long it’ll take to get to your next appointment from where you are currently, remote tracking and locking. But why have those things if you can use your smartphone? For formal events at which you need to make sure you can be reached by the babysitter and holding your iPhone is gauche? While a 2 year data plan is included, will the chunky bracelet still be fashionable? Will the technology still be viable. My guess on both accounts is no. It should be around $495 when launched. Don’t forget that Opening Ceremony is the epitome of downtown cool. This is a cool bracelet with connections of the celebrity kind as well. Here is Rashida Jones acting as a busy female entrepreneur, obviously the target customer.
All of these products are cool. It is wrong to think that I am being negative as these are very important parts of the technological evolution. Without getting these products out there, seeing the reaction, and researching how they are being used makers have very little way of knowing what to do next. It is awesome that companies with money are doing the leg work. That means that the future of wearable technology is pretty bright.